Etsy and Infinite Scroll

Yet another example that we shouldn’t take anything for granted: Etsy introduced infinite scroll, which, counter to expectations, reduced engagement levels.

Always test – any assumptions you make can have a very high and unexpected cost.

Advertizing Brilliance -Windows 7

Since I got more involved in marketing/sales, I’ve come to appreciate good advertising and design on a whole new different level.  Case in point:

Brilliant timing.  It’s simple, direct, and that little shock at the end with a cut-off is amazing at securing your attention.