I really don’t like Hoovers right now. And Dunn and Bradstreet, who acquired them a while back, are not helping any. A while back, when I used to work for SiMX, I persuaded them to spend several thousand dollars on Hoovers, a lead generation service. Due to numerous delays with the product launch (I was trying to set up marketing/sales for TextConverter), we blew past the 1 year subscription without ever using the service – a fact clearly visible on their end by the number of records we downloaded.
When the product was finally launched, I tried to negotiate with Hoovers to get them to give me at least enough to verify that the product can bring SiMX revenue. At first they seemed nice and that something would be worked out, but when it came to making a deal, they required commitment. Now, of course, I wasn’t going to commit having spent so much money plus the president of the company refused to spend more money until some revenue from this was shown. So, we ended up in a stalemate and, eventually, after several attempts to push this through at both companies, I gave up.
Fast forward about 4 years to 2010, I run into DnB at one of the conferences I went to for my company. There I run into two lovely women (Renee O’Neil and Deborah Smith), whom I tell that I don’t like their company. They seem genuine about making amends and say “We can work something out.” I say, sure. What happens then? I get a call from Maria Colgero who gives me the “Let me speak to my supervisors” followed by her disappearance. When I ping them to find out what’s going on, I get an email that she is on vacation (this is relevant to me why?) and I get a call from Rich, with the conversation ending with:
Nikita: "Unless SiMX gets something for the money they spent, I will not move forward with any deal for JoVE out of principle."
Rich: "I can’t do anything about that company now, but I can help you with your new company."
Nikita: "Then you are wasting my time."
So where does that leave us? I wasted my time. Hoovers/DnB don’t seem to care about their customers, business ethics, or reputation. And I am getting free therapy by venting on my blog. Good times!
Stay away from Hoovers and D&B. Our company has had some success with JigSaw. If you have any other suggestions for lead sources, please feel free to post some comments.